ANALİTİK HİYERARŞİ SÜRECİ YÖNTEMİYLE YENİLİK STRATEJİSİ SEÇİMİ: BİR İMALAT FİRMASI VAKASI
نویسندگان
چکیده
Bu çalışma, tarımsal el aletleri sektöründe faaliyet gösteren bir imalat firmasının yenilik stratejisini analitik hiyerarşi süreci üzerinden belirlemeyi amaçlamaktadır. Şirketin stratejik alternatiflerini belirlemek için şirketin iç ve dış çevre analizi yapılmıştır. İç ile güçlü yönleri (G) zayıf (Z), fırsatlar (F) tehditler (T) belirlenmiştir. çalışmada, tarım ihracat stratejilerini SWOT kullanılmıştır. Uygun stratejiyi seçmek AHP uygulaması sonucunda strateji alternatiflerinden firmanın yönlerinden çevresindeki fırsatlardan elde edilen GF stratejisi tercih edilmiştir.
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ژورنال
عنوان ژورنال: Do?u? Üniversitesi Dergisi
سال: 2022
ISSN: ['1302-6739', '1308-6979']
DOI: https://doi.org/10.31671/doujournal.1049886